We are Reinventing Product Analytics
Get customer insights in minutes, at scale and on demand
What are Gremlins ?
Gremlins are your customers that test every idea, prototype, feature, product or website for points of failure. You point your test endpoint or environment to us, specify key gremlin personas, and we will generate all the user data with key insights and expected business outcomes within minutes. Forget expensive user testing, sparse surveys and seasonal results, we will run every simulation so you can truly build what matters
How we do it ?
We are scientists with deep expertise in reinforcement learning and large language models. We have built a trove of gremlins - customer personas, that mimic customer behavior. These digital customer twins will use that next cool feature, and tell you that it doesn't actually increase your conversion rate or engagement or your metric poison of choice without exposing it to actual customers.
Our Philosophy
We believe product analytics should be proactive.
We believe in simulating what it can be, rather than waiting to discover. We believe in development cycles that rely on customer metrics, metrics that really matter.